Startups and Industry Experience
Five 01 Inc. (08/2020 – 04/2021)
Developing an AI Engine for retail ad and promotion personalization.
Acquired by a global grocery retailer.
SO1 GmbH (04/2012 – 06/2020)
Building an AI promotion personalization platform.
Acquired by a global fintech company.
Clients included global retailers and retail solution providers such as the Rewe Group, the Edeka Group, and Catalina Marketing.
brand.cision UG (04/2010 – 04/2012)
Marketing mix optimization based on discrete choice models.
Acquired by a European consulting company.
Clients included global manufacturers such as Henkel, Lindt, Bahlsen, Hexal, and Friesland Campina.