Research

Journals

Gabel S, Guhl D, and Klapper D (2019). P2V-MAP: Mapping Market Structure for Large Assortments. Journal of Marketing Research 56(4):557–580.   New: Website   Paper   Code 2017 EMAC Best Paper Based on Doctoral Dissertation Award, finalist. Gabel S and Timoshenko A (2022). Product Choice with Large Assortments: A Scalable Deep-Learning Model. Management Science 68(3):1808–1827.   Paper   Code 2022 Frank M. Bass Dissertation Paper Award, finalist. Gabel S and Guhl D (2022). Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs. Journal of Retailing 98(3):395–411.   Paper Gabel S, Molitor D, and Spann M (2024). The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. Marketing Science 43(4):723–733.   Paper Gabel S, Simester D, and Timoshenko A (2024). How Retailers Became Ad Platforms. Harvard Business Review (digital).   Paper Lemmens A, Roos J, Gabel S, Ascarza E, Bruno H, Gordon B, Israeli A, McDonnell Feit E, Mela C, and Netzer O (2025). Personalization and Targeting: How to Experiment, Learn & Optimize. International Journal of Research in Marketing (forthcoming).   Paper

Work in progress

Gabel S, Simester D, and Timoshenko A (2024). In-Store Coupons: A Large-Scale Field Experiment. Working paper.   Paper Gabel S, Guhl D, Hitsch GJ, and Kook K (2024). Experimental Evidence on Structural State Dependence in Demand. Working paper.   Paper Gabel S and Ringel D (2024). The Market Basket Transformer: A New Foundation Model for Retail. Working paper.   Paper Wei S, Gabel S, and Krefeld-Schwalb A (2024). Global Evidence on the Motives for Sustainable Behaviors. Working paper.   Paper